How to Promote Your Home Renovation Services Online

Renovating a home is hard work. Construction professionals must be creative, come up with cost-saving solutions, and follow the principles of good design.

As it turns out, these are all good traits for developing a promotional campaign, too.

So, if you’re struggling to generate leads for your home renovation services, it’s time to use your expertise to remodel your marketing strategy. Here’s five techniques to help promote your home renovation services online.

1. Highlight Your Services on Social Media

Over the years, the rules of social media have changed. Given the rise of short-form video, influencer marketing, and user generated content, among others, it should be obvious that simply putting up an occasional Instagram post isn’t going to cut it.

Today’s users demand high quality content. They are drawn to posts that are aspirational, offer value, and don’t exist to just sell a product.

As the owner of a home renovation business, you’re in a prime position to benefit. Not only are before-and-after images and videos of home renovation projects a natural fit for social media — selling aspirations likely comes easy to you.

On social media, you can:

• Showcase finished projects
• Share DIY house maintenance tips
• Create contests and polls
• Showcase case studies and customer testimonials
• Offer tips in home improvement groups and communities
• Engage and interact with clients

The list goes on.

Once a campaign is in place, don’t forget to monitor its performance and make necessary adjustments to make it more relevant for your audience. Remember the goal here isn’t to compete with Kim Kardashian’s follower count, but to build a community of loyal customers. If you’re struggling with creating these designs, here’s a list of over 3,500 construction service flyer templates to get you started.

2. Generating Leads On Your Website

Your website is like the exterior facade of a home — setting the tone for what to expect from your services. It’s not something to take lightly.

The first step to generating more leads is to get more users onto your website. Search engine optimization is widely regarded as the best way to do this. This refers to a series of practices that improve your website’s ranking on search engines, like Google.

Some aspects of SEO are technical, focusing on improving page responsiveness or load times. This cannot be ignored considering conversions are said to drop by 5% for every second extra a website takes to load.

But other SEO practices don’t require as much technical expertise. Such as:

• Research prominent local keywords and include them across all content on the website. Google’s Keyword Planner can help with this step.
• Ensure all information is current and relevant to your target audiences, as Google’s algorithm prefers high-value content.
• Build backlinks by getting published on other websites, or creating original shareable content.

Once you see an uptick in organic traffic, don’t forget to ensure that your CTAs — such as the “Book Now” or “Contact Us” buttons — feature prominently. This will help counter drop-off rates and urge a customer to move ahead with a booking. A simple form, meanwhile, can help you collect basic information, like emails or phone numbers.

3. Get Your Google Listing to the First Page

Online directories have replaced yellow pages as the first place a customer goes looking for a service. How do you ensure they find your business first?

Well, it’s an answer that almost every entrepreneur wants to learn, and one that — as you’d imagine — isn’t as straightforward. Every business has its own target audience and list of unique services, making it impossible to take a one-size-fits-all approach.

Still, there are some practices that can help you capture those much-coveted local audiences. Some include:

• Ensure all essential information — such as contact details or addresses — is accurate and up to date
• Write comprehensive descriptions that adhere to local SEO practices. For more information specifically on this, check out this comprehensive guide.
• Offer a full list of your services — including unique packages that competitors don’t offer
• Highlight customer reviews and testimonials for social proof

According to Google, the three biggest criteria its algorithm judges business on are: relevance, distance, and prominence. Take steps to ensure your listing meets these requirements. Similar practices can be followed on other directories, like Yelp.

4. Run Paid Ads

If your attempts at generating organic traffic aren’t seeing much success, it may be worth complimenting the strategies above with paid ads.

Paid posts on social media are videos, carousels or regular posts that have been boosted to appear on the feeds of a selected target audience. They are typically accompanied by a “sponsored” tag.

It doesn’t cost much to promote a few posts, but the benefits it offers are immense.

Apart from being very effective lead generators, social media ads allow you to study the users who see and engage with your ads. This helps you to create more efficient ad campaigns in the future, and brings down the already marginal cost.

For a social media ad to be successful, however, it must follow the rules. It should not be misleading, target the right audiences, and support your long-term goals. The ads must also be eye-catching — which is, no doubt, another trait you’re familiar with.

Fortunately, you don’t need to spend years mastering a design software to create these ads. You can simply customize one of the over million social media templates listed on PosterMyWall. This massive library allows small business owners to create promotional material without having to rely on massive design teams or budgets. Check it out here.